Monday, October 24, 2011
Fashion Bloggers Are Taking Over The Fashion World
Coco Chanel, a well respected woman in the fashion industry, once said: "A fashion that does not reach the streets is not a fashion”.
Designers construct a collection with consumers in mind of course, but there is a selective group in these consumers that can’t be taken for granted.
In December 2006, fashion blogs were recognized by Vogue in an article about their significance. In Jan 07, the Daily Mail published an article on the fashion blog stars advising readers to "Forget waiting for the monthly glossies, the sharpest fashion advice is now online". Fashion Bloggers are now seated at the front row of highly prestigious designers and next to important personages like Anna Wintour (come on how amazing is that)
These bloggers are a trusted source of inspiration and information for fashion lovers. They create a very genuine story about their view on fashion. More importantly is that most of these blogs are written by real people and most of the times not influenced or paid from sponsorship. Fashion bloggers kind of generate the hype around a specific designer or trend. They can popularize a product with little or no marketing budget.
Bloggers are creating a movement that just can’t be ignored.